Profitable Peaks: Marketing Magic

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Designing Spaces That Stand Out Online

Written by Phyllis Burke, Resort Design and Renovation

phyllis@resortdesignrenovation.com | 336.430.9930

In the competitive landscape of vacation rentals, your property’s online presence can be a game-changer. We will be addressing a different aspect of Profitable Peaks each quarter and will feature ways to maintain your investment value and improve your income potential. This month, let’s delve into the art of “Marketing Magic” and explore how strategic design choices can elevate your vacation home’s visibility, attracting more bookings year-round.

A well-designed and aesthetically pleasing space can leave a lasting impression on guests. Let’s look at some before and after photos of projects to understand what influences a potential renter to choose your home above others for their vacation and discuss what types of updates will make the most difference in your property’s value, short and long term.

Before

After

Before

After

Modernizing the Kitchen and Bathrooms is a key to updating as these are often crucial factors for potential tenants. Clean and updated is what guests seek when it comes to choosing a place for their family and friends to enjoy a week in the mountains. For the main elements chose neutral colors which create a versatile space that appeals to a broader audience.

Before

After

By upgrading your flooring to materials to a high-quality neutral colored vinyl plank flooring, you are assuring your guest a clean environment. Wall to wall carpets is old style, wears easily, and are not cleaned on a regular basis – renters know this. Using rugs as accents of color on your new Vinyl plank flooring, which can be changed or washed as needed, will give you the flexibility of staying up-to-date with trends at a minimal expense.

Furniture does make a difference when updating your home. You want to choose durable but reasonably priced furniture which will remain timeless. Classic items, regardless of a traditional décor or a more modern take on mountain design, will assure your home stays current.

Imagine you have updated your home in neutral elements such as flooring, walls, tile, as well as classic furniture in neutral tones. Now add accents of color in art, accent pillows, rugs and bedding. Every few years you can update the accents only, to keep current with trends and design thus allowing your home to provide top income for your investment.

When designing your home and adding accents let those tell a story that potential renters will recall as they flip through dozens of options. Creating something memorable will make them come back to your listing. A unique theme could help the potential renter return to your home above all others. Do not get caught in the “me too” look of typical mountain signs, bears, etc. Be creative and think outside of the box! Using a bear, the Snowshoe hare, or a deer is fine but make it unique.

The final piece to generate more revenue yearly is the Snowshoe marketing team who will provide effective marketing techniques such as photography, 3D tours, and a professional website. By combining an expert marketing team and a design professional who can provide expert renovation, unique design elements and do so in a cost-effective way means you can maximize the appeal of your rental and increase your properties value year after year.

Snowshoe Vacation Rentals

Resort Design & Renovation